Coloma Fruits and Vegetables

We love our line of Coloma Nature Blessed fruits and veggies for a lot of reasons–freshness, resealable bags, convenience.  Here’s even more reasons to love them.
“Fresh VS. Frozen
Frozen foods get a bad rap for being processed junk, but the truth is, some of the healthiest foods in the market are in the freezer section.  Here are five reasons to stock up today on iced veggies and fruits:

  1. They’re mature–in a good way!  The minute a fruit or veggie is picked, it begins to lose nutrients, so exactly when it’s plucked, and how long after harvesting you eat it impacts its nutritional value. Because most frozen fruits and veggies are frozen shortly after they are harvested, they are allowed to fully ripen, which means they are chock full of vitamins, minerals, and antioxidants, and freezing locks in many of their nutrients.
  2. They’re just as nutritious (or even more so) than fresh. The differences above may be why frozen produce has been shown to be just as nutrient-rich, or even superior to fresh, a fact supported by two new independent studies.  Scientists from Leatherhead Food Research and University of Chester, carried out 40 tests to measure nutrient levels in produce that had been sitting in a fridge for three days, compared to frozen equivalents.  They found more beneficial nutrients overall in the frozen samples, in everything from broccoli to blueberries.  In fact, frozen fruits and veggies packed high levels of antioxidants, including polyphenols, anthocyanins, lutein, and beta-carotene.  This conclusion supports previous research, which found that freezing produce does not destroy its nutrients.
  3. They’re additive-free.  Because freezing preserves food, no unwanted additives are needed in bags of frozen goddies, like spinach and strawberries.  In addition, “naked” produce (e.g. no added salt or sugar) is the norm, so its easy to find fruits and veggies with single word ingredient lists–simply the fruit or veggie itself.  Always check the ingredients, but I bet you’ll find at least a dozen varieties in the freezer aisle with absolutely nothing added.
  4. They’re super healthy shortcuts.  I frequently visit my local farmers markets, and I’m a huge fan of fresh, in-season produce.  But after a long day, I sometimes look at my bounty, sigh, and think, “Ugh, I wish it would magically prep itself.”  One of my favorite things about keeping frozen options on hand is that they don’t require any washing, peeling, or chopping.  And for many people that benefit is the sole reason veggies wind up on their plates.
  5. They’re versatile.  I keep my freezer stocked with a spectrum of frozen fruits and veggies, and use them in a variety of ways.  In addition to adding frozen fruit to smoothies, I thaw or warm it as a topping for oatmeal. Frozen veggies are my chief ingredient in stir fry dishes, but I also love to saute them in extra virgin olive oil with garlic and herbs, toss with a little quinoa or brown rice pasta, and top with a lean protein.”  Reprinted with permission from Coloma Frozen Foods
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